Blogging is often overlooked by businesses, particularly by smaller businesses with limited resources. There are a number of reasons for this, namely because businesses don’t understand the benefits of having a blog, they don’t have the time or know-how, or they have limited financial resources to pay an external party for a blogging service.
A blog is a fantastic & valuable marketing tool, particularly for smaller businesses looking to gain credibility and compete with larger, national brands. It provides an excellent opportunity for you and your employees to showcase your specialist knowledge, expertise & professionalism to clients and colleagues/peers, which in turn can help build trust and respect with your brand.
Blogs allow you to share your thoughts and opinions on hot topics, market trends and changes in legislation which may affect your industry. They also allow you to share invaluable advice with your target audience including ‘top tips’, ‘do’s and don’ts’, ‘how to’ and much more. In turn this provides you with a platform for telling your clients about your business and how you can help them without being overly ‘sales-y’.
By sharing these blogs on your website and social media, and allowing people to comment on them, you are encouraging client interaction with your brand. You are also helping to drive new traffic to your website and improve your SEO (Search Engine Optimisation) by adding organic, keyword-rich content on a regular basis.
So, here are our top 10 reasons for businesses to use blogging as a marketing tool:
1) Demonstrate your specialist knowledge & expertise
2) Establish yourself as an industry leader
3) Strengthen your brand
4) Increase client communication
5) Develop relationships with new & existing customers
6) Improve your SEO rankings
7) Create opportunities for sharing
8) Drive traffic to your website
9) Give your company a voice & personality
10) Generate free PR opportunities
Blogging is not something you should overlook, it makes complete sense. With minimal effort and expense, it allows you to build your brand and credibility, improve your SEO, increase your website traffic and build relationships. If your business isn’t blogging already we believe you are really missing out.
If you are looking for assistance with creating a blog for your business, we can help. We operate primarily in the Built Environment sector, this is the market we know and have worked in for almost 20 years. For further help and information contact us on hello@fourwallspr.co.uk
