Successful property schemes require a strategic PR & Marketing plan to help build profile and attract interest from potential occupiers.
As property PR specialists, here are our top tips on how to make your scheme stand out from the rest.
Create a strong brand
Ensure you create a strong identity for the development, not just visually but also through carefully developed key messages. Tell the target audience what makes your scheme different and why it’s the right choice for them.
For many firms, the building they occupy conveys an important message about their business, so the brand should be thoughtfully designed with the end user in mind. Any themes and key messages should be used consistently across all communications.
Build your online presence
An online presence is essential and must be strategically planned and actively managed. Your scheme should have a fully branded, dedicated website which is responsive across all devices and well optimised so it can be easily found.
Choose the social media channels that are relevant to the scheme’s target audience then start reaching out to possible tenants, make sure you are engaging with local businesses & industry influencers. Be consistent with your key messages, think about what will be of interest to your audience and make sure you have a good quality library of images and videos to share.
Establish a good media strategy
Don’t forget about traditional media! Establish your target media and maximise coverage opportunities by distributing press releases at key milestones, from planning approval through to securing new occupiers. Depending on the scale of the scheme, invite press to attend a ground-breaking ceremony/launch event.
Another tactic is to research relevant features in target publications and build them into your PR strategy so you can provide commentary and capitalise on these opportunities.
These are just a few tips to ensure your scheme gets noticed. Four Walls PR has decades of experience in dealing with property developments so we can help you choose and implement the right strategies to get your message across to the people that matter.
To find out how we can help you raise the profile of your scheme, get in touch rebecca@fourwallspr.co.uk
